Built for Speed. Charged for Distance.
Built for Speed. Charged for Distance.
Built for Speed. Charged for Distance.

Aurelis Beach Resort

Aurelis Beach Resort

A digital ecosystem for Lindholm’s flagship e-bike.
A digital ecosystem for Lindholm’s flagship e-bike.
Close-up of black road bike with orange frame detail in low light.
Close-up of black road bike with orange frame detail in low light.

brand-identity

ui-ux-design

strategy

responsive-web-design

content

development

A Nordic design house, entered the e-bike market with the Aspen® 877, a lightweight gravel e-bike.

A digital ecosystem for Lindholm’s flagship e-bike.

Close-up of black road bike with bright orange frame accents.
Close-up of black road bike with bright orange frame accents.

Podcast

Launch Aspen® 877 with identity, website, and campaign.

Create® was tasked with brand identity design, a product site with a 360° viewer, campaign films, social activations, and an e-commerce-ready platform for global pre-orders.

Launch Aspen® 877 with identity, website, and campaign.

Create® was tasked with brand identity design, a product site with a 360° viewer, campaign films, social activations, and an e-commerce-ready platform for global pre-orders.

Front view of black bicycle handlebars in low light.
Front view of black bicycle handlebars in low light.

Podcast

Escape the spec-sheet trap.

Most e-bike marketing is rooted in technical comparison: watts, charge times, durability. Lindholm wanted Aspen to transcend utility and be seen as an urban design icon. The challenge was to create cultural desirability while staying credible.

Most e-bike marketing is rooted in technical comparison: watts, charge times, durability. Lindholm wanted Aspen to transcend utility and be seen as an urban design icon. The challenge was to create cultural desirability while staying credible.

Escape the spec-sheet trap.

Most e-bike marketing is rooted in technical comparison: watts, charge times, durability. Lindholm wanted Aspen to transcend utility and be seen as an urban design icon. The challenge was to create cultural desirability while staying credible.

Capsules Corporatives

Position Aspen as design-led urban independence.

We created a minimal yet dynamic identity inspired by Scandinavian design. The website featured a 360° interactive bike viewer, immersive photography, and seamless checkout. The campaign line “City’s Sharpest Line” was brought to life through films showing Aspen as a symbol of movement and independence.

Close-up of white bicycle frame with a logo.
Close-up of white bicycle frame with a logo.
Close-up of a modern device featuring silver, blue, and yellow accents.
Close-up of a modern device featuring silver, blue, and yellow accents.
Close-up of modern device with metallic finish and red LED light accents.
Close-up of modern device with metallic finish and red LED light accents.
Abstract close-up of smooth white and black layered surface.

Équipe

Designed and produced by Create’s digital team in partnership with Lindholm. The collaboration focused on turning a mobility product into a design statement that feels both engineered and emotional.

Marco Rossi

Project Lead

Marco Rossi

Project Lead

Elena Chen

Design Director

Elena Chen

Design Director

Matt Würthenberg

Senior Designer

Matt Würthenberg

Senior Designer

Marco Rossi

Project Lead

Elena Chen

Design Director

Matt Würthenberg

Senior Designer

Équipement

A cultural launch that redefined an gravel e-bike

Aspen® 877 sold out in 48 hours, becoming Lindholm’s fastest-selling product line. The campaign surpassed 2M impressions globally, turning Aspen into a symbol of modern mobility.

Explore our Whispers Blog

36 hrs

Pre-orders

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36 hrs

Pre-orders

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+62%

Page engagement

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+62%

Page engagement

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2.3M

Campaign reach

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2.3M

Campaign reach

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5.1%

Conversions

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5.1%

Conversions

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plus de services

plus de services

Pricing

Pricing

Subtitle.

Subtitle.

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Nos Locaux

462 Rue Des Forges, Trois-Rivières, QC, Canada, G9A 2H5

462 Rue Des Forges, Trois-Rivières, QC, Canada, G9A 2H5

Téléphone

(819) 805 - 6513